Amidst the commemoration of Goa’s Liberation Day, a significant milestone has been unveiled: Goa, the jewel of India’s coastline, proudly introduces Regenerative Tourism as a pioneering endeavour, marking a transformative shift in the nation’s tourism landscape. This groundbreaking initiative, epitomized by the Ekadasha Teertha campaign, heralds a new era of sustainable tourism, intertwining environmental stewardship, cultural reverence, and community empowerment.
The essence of Regenerative Tourism lies in its holistic approach, as articulated by Mr. Rohan A. Khaunte, Goa’s Minister of Tourism. Rooted in principles of spirituality, indigeneity, cultural nationalism, and conscious tourism, this visionary model echoes the ethos of global sustainability frameworks, resonating with the Manila Declaration of World Tourism and the Goa roadmap crafted during the G20 tourism ministers’ meeting.
Central to this paradigm shift is the redefinition of tourism’s purpose, transcending mere economic gains to embrace its profound impact on ecosystems, societies, and heritage. Under the stewardship of Mr. Suneel Anchipaka, Director of Tourism & Managing Director of GTDC, Goa is poised to become a crucible of innovation, fostering symbiotic relationships between visitors and hosts, while catalyzing grassroots entrepreneurship among marginalized communities.
Beyond its azure shores and historic charm, Goa’s journey towards regenerative tourism is a testament to resilience and adaptability. Recognizing the imperatives of a post-COVID world, Goa leverages technology and community engagement to forge a more equitable tourism ecosystem, inclusive of diverse voices and perspectives.
The Ekadasha Teertha campaign, a cornerstone of this transformative vision, is a testament to Goa’s commitment to heritage conservation and cultural rejuvenation. By enlisting local communities, particularly women and youth, as custodians of their rich legacy, Goa Tourism endeavours to unlock the economic potential inherent in its cultural tapestry.
As we embark on this collective odyssey towards regenerative tourism, the clarion call is for collaboration and conscientious action. Every stakeholder – from policymakers to civil society – is summoned to join hands in nurturing a tourism narrative that transcends boundaries, enriching both humanity and the planet.
In the crucible of Goa’s cultural melting pot, a new chapter unfolds – one where tourism becomes a conduit for regeneration, forging connections that transcend geography and generations. Let us heed this call to stewardship, as we embark on a voyage towards a more sustainable and inclusive future, one where the echoes of our actions resonate for generations to come.
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